ModuleIT Forest of dean IT company

CALL US NOW: 01594 887399

What do the Ice bucket Challenge and the evil Facebook Messenger app have in common?

What do the Ice bucket Challenge and the evil Facebook Messenger app have in common?

Big Data…...and Urban myth

Firstly questions have been raised about the benefit of the Ice Bucket Challenge, how much money it has raised? Is it a waste of water etc.

From 29 July to 28 August this year ALS received $98.2m - compared with $2.7m donated during the same period last year.

Pre-ice bucket, the MND Association would receive on average £200,000 a week in donations. From 22 to 29 August, it received £2.7m. Source BBC News

Secondly Facebook Messenger has received a torrent of abuse because it has automatically set access conditions which mean that it could theoretically take over your phone camera and microphone and record what you are doing!

Clearly we’re all genuinely concerned about security of data but taking this to it’s logical conclusion we’d better all stop using the Internet in any way at all!

Twitter, Facebook, Google, Microsoft, Apple amongst many others have been accused of selling our data. At various levels this is true. Software developed at UK Universities is being commercialised by businesses such as Theysayanalytics to produce ‘intent marketing’. The BBC have used data from this company to show the real intent behind the mass of twitter comments for a number of important issues.

So should we be worried and what can we do to protect ourselves?

Follow the herd and delete a useful App, stop the Icebucket challenge in it’s tracks by refusing to nominate anyone?

Our view is that like everything we should treat Social Media with caution, be aware of why it’s asking for access to your device and limit this to what you’re comfortable with. You can always give it access later when you’re sure it’s safe and happy that it will give you some benefit.


As for dumping a bucket of Ice over yourself then………..your choice, I’ve done it ;)


If you don’t know how to restrict your settings and want some advice then Ask Henry

Posted by Eric Witheridge on 4 September 2014